In no other industry do customers punish poor quality as directly and finally as in e-commerce. After all, the competition is only a click away.

And so the best way is to consequently ensure that customers value your e-shop.

Elmar/P/Wach offers you with the consulting approach “e-commerce control cycle” not only Web analytics (including system choice and definition of key data) to analyse customer navigation of your e-shop and new marketing campaigns but also identifying the parameters for fine-tuning your e-commerce value chain and concluding with concrete recommendations.

The result is improved menus, the assessment of functions, evaluations and reports, as well as the set-up of a feedback system for e-shop management.

We offer you the following services:

  • Definition of suitable KPI (key performance indicators) and performance measurement systems to improve the running of your online distribution channel
  • E-service management based on appropriate KQI (key quality indicators), development of a reliable feedback system and support for the continuous improvement of your e-shop
  • Site monitoring – of your own e-shop's functionality as part of an efficient, ongoing quality assurance program, or of competitor sites as part of a market and trend monitoring program to protect your market position or respond promptly to competitors’ actions
  • Continuous reporting including concrete recommendations like how to optimise customer interaction paths (e.g. checkout process)